Red Bull India’s: #RedBullFlugTag
This was a one-of-a-kind campaign by Red Bull. The excitement was incited within the participants right from Step 1, i.e, Registration which included answering some bizarre questions for School of Indian Physics. And this was to enter an event in which competitors attempted to fly home-made, size and weight-limited, human-powered flying machines into the Sankey Tank, Bengaluru.
The best part was the new series of AIB videos, the application process and all the activities lined up in the coming months help differentiate this campaign, unlike any other done in the past. In fact, every element has been carefully picked to elevate the creative levels of this integrated campaign approach.
Van Heusen’s: Most Fashionable Professional
Van Heusen‘s Most Fashionable Professional used LinkedIn to nominate upto 10 connections as the most fashionable professionals on their network. The panel of experts helped the winners win an amazing gift voucher of a staggering 10K. Isn’t that cool?
Van Heusen being a premium brand with over 8 lakh followers, they are in an excellent position to reach out to their audiences.
Western Digital’s: Offline Activation at Exhibition
This was quite an innovative and energy-driven campaign at the Secutech India security exhibition organised at Pragati Maidan, New Delhi. Activities organized like Selfie Booths and ‘Scan Spot Win’ created a great amount of buzz about the brand in the exhibition arena and also served the objective of spreading awareness about their range of products.
HomeShop18’s: Shopping Makes Me Happy
Undoubtedly, this was one of the most creative of the campaigns run lately. The Twitter accounts of the HomeShop18’s mascots Billy and Sunny, the microsite which contained funny memes and information about the mascots attracted a good number of prospects. Moreover, the humorous TVC further drove the campaign among audiences.
Jhalak Dikhla Jaa’s : Twitter Mirror Strategy
This show was undoubtedly one of the first Indian shows to use the then newly introduced ‘Twitter Mirror’ to connect with their audience and create great engagement too.
Contestants and judges found some time to share candid moments using Twitter Mirror which gave the whole campaign a personal touch.