Fifa World Cup might have been over but has been one of the biggest sports events on Social Media. Soon after the Indian Elections 2014 being one of the biggest social media elections the country ever witnessed, Fifa followed suit. On Facebook and Twitter, the sport was well played too by users who never stopped talking about it.
Here is a snapshot of the two giant social networks and the numbers that are proof to this claim.
– 350 million people joined the conversation on Facebook uring the world cup.
– It generated 3 billion interactions (posts, comments and likes) related to the World Cup.
– 88 million people generated 280 million interactions for Sunday’s final between Germany and Argentina, which makes this match the single most-talked-about sporting event in Facebook history.
– Twitter had 672 million tweets around the world cup time.
– The semifinal match that took place on July 8 between Brazil vs Germany that was the most talked match of the season.generated 35.6 million tweets versus 32.1 million for the final. In fact it can be said that Brazil-Germany was the most tweeted-about sports event ever.
If you compare statistics wise, Facebook is way ahead of Twitter. Facebook has 5 times the user base than that of Twitter. Both were playing a similar game it seems, but in reality both had different objectives to achieve. Twitter’s objective was to achieve more engagement and increase the pace of user growth while user engagement was not an issue for Facebook. Facebook’s objective was to achieve the status of a real time platform and lure away some conversation from Twitter.
Thus on an ending note one can say that both Facebook and Twitter enjoyed a nice boost in activity from users and brands. It is perhaps safe to say that it was a win for both.