[Video Interview] Karthi Marshan, Kotak Mahindra, On the Importance of Social Media Customer Service

Karthi Marshan, Marketing Head, Kotak Mahindra, says social media customer service is like ‘life and death’.

According to Kotak, previously, the social media customer service was just an alternative to the normal customer service process and only resorted to when the latter didn’t work out. But today its evident that the scenario has changed. People have realized the power of social media and are using it the most to their advantage.

In this video, he reveals the process of social media customer service at Kotak Mahindra.

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