[Video Interview] Sanjay Tripathy, HDFC Life, On Building Social Media Strategy For a BFSI Brand

Concentrating on sales and mixing it with other business objectives is almost a marketing sin in most cases.

At HDFC Life, a social media strategy cannot concentrate on generating sales alone, says Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce. They ensure that the sales content is not more than 10% of the total social media content.

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