[Video Interview] Sanjay Tripathy, HDFC Life, On Building Social Media Strategy For a BFSI Brand
Concentrating on sales and mixing it with other business objectives is almost a marketing sin in most cases.
At HDFC Life, a social media strategy cannot concentrate on generating sales alone, says Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce. They ensure that the sales content is not more than 10% of the total social media content.
To sponsor the series or to become a video partner, drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.
You may also like:
HDFC Life Enhances World Cup Experience with #MyTeamMyPride
Classic cricket campaigns on social media for inspiration
Social Samosa Agency Feature - Schbang
#BMWFire catches social media as Sanjay Tripathy's post goes viral!
Mastercard focus on creating acceptance for digital payments across the country, Manasi Narasimhan
Kumar Suryavanshi joins L&K Saatchi & Saatchi as Executive Creative Director
Comments
