[Video Interview] Sanjay Tripathy, HDFC Life, On Building Social Media Strategy For a BFSI Brand
Concentrating on sales and mixing it with other business objectives is almost a marketing sin in most cases.
At HDFC Life, a social media strategy cannot concentrate on generating sales alone, says Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce. They ensure that the sales content is not more than 10% of the total social media content.
To sponsor the series or to become a video partner, drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.
You may also like:
Here's How An Insurance Brand Took The Humour Route To Trend #StandUpOnTwitter
HDFC Life Sparks a Dull Industry
Classic cricket campaigns on social media for inspiration
#MyTeamMyPride - A chant that built a follower base for @HDFCLife on Twitter
[Interview] Prince Thomas of BankBazaar on marketing a BFSI start-up on social media
[Case study] India First Life Insurance urges users to listen to the #VoiceOfEnviornment
Comments
