BFSI Brand

First-party data in BFSI: The key to unlocking customer-centric growth

Manvendra Verma of Moneyview delves into the transformative role of first-party data in BFSI marketing, highlighting how it enhances customer engagement and drives personalised, cost-effective strategies.

By Social Samosa

Nov 26, 2024 16:52 IST logo

3 Min read

Interviews

Mastercard focus on creating acceptance for digital payments across the country, Manasi Narasimhan

By Social Samosa

Mar 22, 2018 07:06 IST logo

6 Min read

[Case study] India First Life Insurance urges users to listen to the #VoiceOfEnviornment

By Social Samosa

Sep 22, 2016 07:01 IST logo

2 Min read

Interviews

[Interview] Prince Thomas of BankBazaar on marketing a BFSI start-up on social media

By Social Samosa

Jun 09, 2016 12:11 IST logo

3 Min read

Video Interviews

[Video Interview] Sujit Ganguli, ICICI Bank, On How Social Media Is Different From Traditional Media for a BFSI Brand

By Social Samosa

Jul 17, 2014 05:33 IST logo

1 Min read

Video Interviews

[Video Interview] Sanjay Tripathy, HDFC Life, On Building Social Media Strategy For a BFSI Brand

By Social Samosa

Jul 11, 2014 04:25 IST logo

1 Min read