Social Media Case Study: Allen Solly’s Influencer Campaign Delivers Good Engagement Results

Allen Solly #ShootForSolly

Brand Name

Allen Solly

Introduction

The brand hand-picked 22 people across 7 cities in India, for an exciting on-ground photography shoot for its Spring Summer Range for men that not only managed to showcase the brand’s entire Chinos collection, but also provided for an exciting visual journey across India. 

The campaign tagged #ShootForSolly paired 11 eminent personalities from different walks of life with 11 budding photographers in a one day shoot that was completely styled, planned and executed between the ‘model’ and the photographer.

All the model had to was pick up a pair of Allen Solly chinos and a shirt of their choice from an Allen Solly store in their city, co-ordinate with the selected photographer and execute a shoot at or around a city landmark with remote support from the Allen Solly team. And the results were marvellous. Not only did Allen Solly manage to personally involve 22 influencers in their respective fields, but also drove home the point that Allen Solly chinos were for the ‘real man’, allowed for different styling, and suited different body types and personalities in one sharp campaign that involved some neat logistical deftness and coordination from both the brand, and the influencers involved. 

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