[Video Interview] Sujit Ganguli, ICICI Bank, On How Social Media Is Different From Traditional Media for a BFSI Brand


In this video, Sujit Ganguli, Senior General Manager and Head, Brand and Corporate Communications, ICICI Bank, states that traditional media and social media are very different yet they do have some similarities. He feels they are similar because content is the king and they have to convey relevant content across both platforms.

The difference, he points out, is that communication via traditional media is done only a limited number of times but on social media it is done every day. In this video, he speaks of the difference between social media and traditional media.

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