[Video Interview] Rishi Piparaiya, Aviva India, on How to Build a Social Media Strategy

Rishi Pipariaya, Director – Marketing & Bancassurance, Aviva India says that they have two requirements for their social media strategy. One is using social media for building the brand and second is for acquiring customers. He says social media is one of the most important tool for acquisition of customers.

In this video, he explains the process on how they decide the social media strategy depending on the objectives they have to achieve.

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