[Video Interview] Vikrant Khanna, HomeShop 18, On Planning The Brand’s Social Media Strategy

Vikrant Khanna, HomeShop 18, Planning Social Media Strategy

Vikrant Khanna, CMO, HomeShop 18, talks about the brand’s social media strategy which is planned on a quarterly-basis. He says they plan their activities on around occasions like Independence day, Diwali etc. when they notice a spike in consumer activities. They try to identify the high points for sales and then plan an interesting mix.

In this video, he has also shared a few points on their use of Whatsapp as a part of their social media strategy.

This video has been supported by our Digital Partners, Golden Phoenix.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.