Vikrant Khanna, CMO, HomeShop 18, talks about the brand’s social media strategy which is planned on a quarterly-basis. He says they plan their activities on around occasions like Independence day, Diwali etc. when they notice a spike in consumer activities. They try to identify the high points for sales and then plan an interesting mix.
In this video, he has also shared a few points on their use of Whatsapp as a part of their social media strategy.
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