Ankur Warikoo, Head APAC Emerging Markers, Groupon India, talks against leveraging social media for customer acquisition. The brand puts its efforts into both, organic and paid methods but was not able to achieve anything fruitful.
In this video he comments to how hard it is to reach to their target audience due to constant changes in social media platforms, especially Facebook. Thus, he reveals what they are using social media for.
In this video, he talks about addressing customer issues on Twitter.
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