Social media has been going strong now for what seems like almost the whole century. It’s a carefree and judgemental-free way to express feelings and opinions since you can choose who gets to see those posts. Recreational users may not exercise discretion, but the new wave of businesses becoming active on social media need to learn the do’s and don’ts for their social media activity.

With such a personal environment, businesses need to maintain their professionalism and keep away from certain things like posting a picture of the CEO’s lunch. Steer clear of posting on peoples’ walls, but don’t avoid direct contact with your audience on your page.

Consideration above all is how social media should be approached as a business, but no social media platform is the same, so what type of social media etiquette essentials should you know?