Social Media Tool Feature: Meltwater - Online Media Monitoring Tool

About the tool!

Build your brand and drive revenue with the Meltwater Buzz social media marketing suite. The Meltwater Buzz suite combines deep social media monitoring and analytics with efficient social engagement and social promotion building. Facilitate word-of-mouth marketing and develop a firm understanding of social marketing campaign performance with deep social analytics.

Meltwater Buzz customers cultivate vibrant social communities with intelligence and ease, while turning conversations into customers and customers into advocates. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help clients understand their markets, engage their customers, and master the new social business environment.

With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise.

Who founded the product/company?

Jorn Lyseggen founded Meltwater in 2001 with only $15,000.  Meltwater has since grown into the company we know today as a global leader in online intelligence. As CEO, Jorn leads the expansion of Meltwater with new ventures in the Software as a Service (SaaS) market. Jorn also founded the Meltwater Entrepreneurial School of Technology (MEST), a non-profit designed to provide training and mentoring to young African entrepreneurs aspiring to launch new, Ghana-based software companies.

What platforms does it cover?

Facebook, Twitter, Youtube, Wikipedia, Review Forums, Discussion Boards, Complaint Forums & over 250 million Blogs.

Features of the tool?

SOCIAL MEDIA MONITORING

Discover Important Conversations 

• Access 2.5 billion posts monthly

• Use advanced keyword search queries

• Filter posts by geography, sentiment & language

• View posts in list or map form

• Receive daily email alerts with recent conversations

• Export all data & graphs to Excel or PDF

SOCIAL MEDIA ENGAGEMENT

Efficiently engage community members : Manage social media engagement efficiently across large social communities from multiple Twitter and Facebook accounts with the Meltwater Buzz Engage module. Immediately join any conversation you discover by responding to tweets, Facebook wall posts and comments. Simplify your engagement and focus on social media marketing rather than social media technology.

• Send messages from up to 20 Facebook or Twitter accounts

• Schedule message delivery

• Post image & video content

• View content calendar of published & scheduled posts

• Assign posts to other users for response

• Measure engagement, including top posts, top influencers, brand impressions & campaign performance

 Manage Social Communities

• Create tags to segment social community members into target groups

• Apply multiple tags to each community member

• View detailed information on community members such as other social profiles, conversation history and overall sentiment toward your brand

• Track Twitter followers and Facebook fans automatically

Facebook Marketing - Connect Module

Facebook Tab Builder

• Use drag-and-drop functionality to build tabs that include Twitter search, linked images, YouTube videos, forms, polls, surveys, etc.

• Schedule tab publishing

• Measure tab views, element clicks, and survey and poll results Facebook & Online Promotion Builder

• Display sweepstakes and contests on Facebook tabs, mobile-optimized Facebook Canvas apps, a stand-alone microsite or embed on your website

• Select winners by popular vote, expert judging, or both

• Measure promotion entries, demographics & geography

What analytics support does the tool provide?

Meltwater Buzz’s analytics enable you to take immediate and long-term action. Our automated daily reports and on-demand downloads let you share those insights with others. We help you get the gist of the social conversation, share those insights with others, make better decisions and become a more successful and social business.

• Listen to the pulse of your market and determine the best way to engage your target customers.
• Identify your advocates and bring them closer to your brand
• Plan your brand strategies and measure their impact
• Discover new use cases for your products
• Spot potential problems and address them in real time
• Understand how your social media engagement activities drive word-of-mouth marketing through yoursocial communities and measure the precise impact of social media marketing campaigns.
• Meltwater Buzz social media analytics help you establish historical baselines, track social media engagement in real-time and measure the success of your social marketing campaigns.

Does it give an option to download reports

Yes – Download reports in PDF & Excel Formats. Download reports in PNG, JPEG, Vector Image formats.

What kind of sentiment analysis does it do and how accurate is it?

Sentiment analysis is based on NLP. One can expect 75% accuracy of the sentiment.

What are the brands/agencies that are using this tool?

Meltwater works with more than 22000 clients globally and more than 250 in India.

Pricing & Packages

Customised & based on requirements. Also have agency models in place.

RoadMap

Meltwater is constantly evolving with the market and we’ll see a broad range of new products and services in the coming year.

The Team

Zubair Timol, Area Director, India, Middle East & Africa

Shikul Narula, Managing Director, India

Nitin Bhatia, Director – Agency Partnerships, Indian Subcontinent Twitter: @nitinSPEAKs

Mr. Bhaskar Bose, Managing Director, Client Success, India

Are you hiring?

Yes. Based on their core belief in the potential of young people, Meltwater has grown to 950 employees in 50 offices globally. They follow their globally acclaimed International Management Trainee (IMT) programme where they invest in hiring local Indian talent and develop them into managers and future leaders. Hiring for the IMT Programme happens at least twice a year.