[Video Interview] Raja Balasubramanian, MasterCard, On Campaigns & Contests Within Their Social Media Presence
Raja Balasubramanian, VP-Marketing, MasterCard, expresses that campaigns and contests will play the same role they did earlier before the age of social media. The reasons behind having a campaign or a contest should primarily be to fulfil business objectives.
In this video, he feels that its only their structuring that will change and this what their brand is working on.
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