[Video Interview] Raja Balasubramanian, MasterCard, On Campaigns & Contests Within Their Social Media Presence

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Raja Balasubramanian, VP-Marketing, MasterCard, expresses that campaigns and contests will play the same role they did earlier before the age of social media. The reasons behind having a campaign or a contest should primarily be to fulfil business objectives.

In this video, he feels that its only their structuring that will change and this what their brand is working on.

This video has been supported by our Digital Partners, Golden Phoenix.

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