[Video Interview] Sanjay Chitkara, LG India, on Customer Service over SM v/s Traditional Service Channels

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Sanjay Chitkata, LG India, says that service is the most important thing. They do not differentiate between online and offline customer grievances. He says that because of social media, companies have become more vigilant.  They believe that instead of controlling social media with smart tricks, they should exercise control over quality

In this video he talks about how LG India goes on about solving grievances.

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LG India Video Interview Customer Grievances sanjay chitkara online customer complaints