Social Media Agency Feature – Scion Social: Building a Passionate Team of Social Enthusiasts


Who are we?

Our complete story and team pics are here.

Siddharth Rajsekar, Co-founder | Chief Innovation Officer, the tech head, the co-founder of Scion, the ‘boss’ man – Sidz has many titles! But at the office he is just a friend to everyone!

He sits at his table working away furiously – one would be jealous of such dedication and passion – with earphones in his ears. Yes, he is a music lover…in fact he and his wife are singers who release music albums online! He makes strategic marketing plans for businesses, conducts social media workshops, drives the vision of this company, aims to make this the ‘best workplace in the world’ and wants to help others realise their dreams as well! Phew…that is quite an impressive list eh? ‘With great power comes great responsibility’!

And when he finally gets himself away from work or music, he likes to play iPhone/iPad games. He loves to travel and eat (if you see him you will find that hard to believe though!). Oh and by the way did we mention he loves writing blogs? Yeah, his personal blogs gets up to 1000+ visitors on a daily basis. No biggie.

Meena Srinivasan, Co-founder | Chief Excellence Officer, known as the ‘office mom’, Meena Srinivasan is the co-founder of Scion Social is always on a mission to create magic at Scion!

While you might find her speaking animatedly with our clients or the team, what is also seen is a huge pile of books on her desk! Yes…her love of books is not just a hobby anymore; she’s also the Founder of Scion Masterminds – India’s premier speakers’ bureau that has hosted several international best-selling authors.

With a background in user experience design, international experience of working in corporate America and an MBA from London School of Business & Finance (jaws drop open!), her true calling was in building and nurturing high-performance teams for whom “excellence is a habit”! Coming back to the ‘office mom’ bit –her legendary pastas are always a big hit at our lunch sessions. Passionate about giving the “gift of education” to under-privileged children, she actively supports the Building Blocks India charitable foundation. She loves travelling with her family and exploring new cultures. Her kindness and sweet nature reflects on her face…but watch out for those killer one-liners!

What’s in the name?

The name Scion actually means the descendent of a large empire/ a bud/graft/shoot. Name signifies growth. S is also the Starting letter of the Founders’ children. The Founders of Scion are Mac Srinivasan and Meenakshi Srinivasan.

What we do?

Today, Scion Social is actively making an impact where it matters. Using the power of ‘new age’ social media combined with their intent to benefit businesses and help organisations move to the next level, Scion Social is building the social networth of clients worldwide!

Why we do it?

The Scion Social story is actually a pretty interesting one. It all started off when co-founders Meena and Sidz had a good conversation about how things were changing in the online world. They sensed the pulse of the rising social media wave and saw the power of online marketing.

A musician, composer and techno geek, Sidz has spent over ten years in the industry of Entertainment & Media. Meena has a fine blend of technical expertise combined with management and leadership experience of over 15 years in both corporate and business sector. Now, when these two minds came together it was magic and that’s how Scion Social was born.

How we evolve?

What is the mantra behind more productivity? Simple. A bunch of happy people. That is what drives Scion – to create a workplace that is high on the happiness quotient. The vision is to make this the ‘world’s greatest workplace’. Siddharth and Meena both come from a corporate background so they have done everything to digress from the norms set by a typical corporate world.

And together they have built a place where people love to do what they do and the result is happy clients too! There are no employees here, just team members working together to create a ‘WOW’ factor.

Social responsibility in social media

As a part of our social responsibility, we choose our clients carefully. We work with companies having similar values as us. We do not work with companies selling alcohol and tobacco. Scion Social also sponsors the education of underprivileged children through the Building Blocks foundation.

Need of the hour

We do not work with companies that sell alcohol or tobacco. We make sure we maintain high ethical standards not just in the content we create, the designs we bring to life or the pages we manage but also in terms of monitoring the posts by other individuals on our client pages.

We learned the hard way

Hire the right people and grow them. Train people well enough that they can leave but treat them well enough but they won’t.  It is very important for the team to be passionate about what they do.

Did we just share that?

Funny SMM incidents or amusing experiences with clients (without naming them if you’d prefer)

They work with us

Please find the complete list of our clients here –

Industry as we foresee

Social Media is not just a fad. Statistics by various research companies have shown that revenues of SMEs multiply many-fold when they have a presence on social media. Social media will impact the recruiting space immensely in future.

A day without Internet

A day without the internet, we might do just fine! But longer than a day, is very hard to imagine! Every industry is dependent on the internet – aviation, banking, governance etc. so business will be affected and revenues for that day will be elusive!

Social Media is like a window to the rest of the world, so without social media no one would know what else happened in the world.

Lastly, are you hiring?

We look beyond a person’s resume and get to the core of who you are and what makes you so talented. So, if you have the right attitude and the aptitude, if you have the burning desire to learn something new, if you have what it takes, then we are looking for YOU. Here, you won’t feel like you are doing just a job. This is a place where you want to be. Get ready to unleash your creativity!

We are always on the lookout for good talent.