Amitesh Rao, Director-Brand & Media, MTS India, says that primarily MTS is a data-focused brand and most of their key customers are online. The challenge for the brand is to marry the information they have about their consumers. He feels that its still early to combine the information and get any meaningfully details out of it.
In this video he talks about how MTS does its data driven marketing.
This video has been supported by our Digital Partners, Golden Phoenix.
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