Amitesh Rao, Director-Brand & Media, MTS India, feels that its not mobile shaping up social media, but mobile is social media in many ways. He believes social media is like a stream and mobile as a device is much more amenable to social media.

He feels that a mobile phone is much more conducive device to use social media because a person has a mobile with him 24*7. He feels that mobile is an important access mechanism and it is changing the way people are using social.

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