[Video Interview] Amitesh Rao, MTS India on Evaluating ROI From Social Media Activities

Amitesh Rao, Director, Brand & Media, MTS India, says the company measures the ROI of Social Media activities through various metrics and through causality. The engagement of the customers over E-Commerce platforms gives them an idea of how much needs to be spent on Social Media so that there is conversion from mere engagement to monetization.

This video has been supported by our Digital Partners, Golden Phoenix.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.