[Video Interview] Amitesh Rao, MTS India on Evaluating ROI From Social Media Activities

Amitesh Rao, Director, Brand & Media, MTS India, says the company measures the ROI of Social Media activities through various metrics and through causality. The engagement of the customers over E-Commerce platforms gives them an idea of how much needs to be spent on Social Media so that there is conversion from mere engagement to monetization.

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