KRDS India continues its local expansion with the announcement of a new budget win. The international social media agency has just been awarded the social media mandate of Mumbai based Radius Developers, a recently launched premium luxury real-estate developer, an associate of the well established Wadhwa Group.
The agency which specializes in designing social media strategies, integrating application/microsite development, community building and management, will be in charge of the launch of the new brand on all major social networks as well as the creation of a strong digital presence for Radius Developers.
Commenting on the company’s collaboration with KRDS India, Mr. Quaiser Parvez, Head of Investments at Radius Developers, said: “Radius, Wadhwa Group’s latest independent venture into the real estate sector, brings a refreshingly new take on the real estate market: team Radius is younger and presents an exciting new vision that will revamp the Mumbai skyline like never before. We strongly believe in the potential of efficient Social Media marketing to instaure our brand’s image. We think Social Media has the potential to instaure a new, closer, type of relationship with the consumer while offering him a unique brand journey.”
Achal Deoda, Business Head at KRDS Mumbai, added: “We are thrilled to start our collaboration with the brainchild of real estate stalwart Mr. Sanjay Chhabria. It is an exciting challenge to launch Wadhwa Group’s new luxury brand on social media and to lay the foundation for its future strong digital presence.”