How Shaadi.com’s “Like Like” Campaign Helped them Receive 35,000 Calls from Interested Customers

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JWT

Introduction

Shaadi.com, celebrated its high decimal ‘Like Like’ marketing campaign around ‘Select Shaadi’. Based on the central theme of ‘Evolution of Communication’, Shaadi undertook a 360 degree campaign across all platforms including, TV, social media (Twitter, Facebook, Whatsapp) and radio asking audience about changes in communication over generations.The campaign received a phenomenal response trending in India and Worldwide for several hours. The Facebook campaign received total Impressions of 225,186. The twitter contest got over 6000 Retweets, @Shaadidotcom – Over 30 Million, #SelectShaadi – 21 Million, #LikeLike -28.5 Million (Source: keyhole.co) Total views on Youtube: 74,106.

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