Shantanu & Nikhil Use Live Twitter Streaming for Bespoke Fashion Show 2014

Brand Name

Shantanu & Nikhil

Agency Name

Noir

Introduction

The #Bespoke Show was a grand affair indeed! Shantanu & Nikhil finally unveiled their AW ’14 collection with all the pomp and aplomb befitting a royal affair. Live tweeting screening, which was introduced for the first time in the fashion world in India, took the entire affair to a different level.

Objective

  • To showcase entire show live via twitter streaming to public so that they will be able to see collection pieces before the celebrities & fashion industry bigwigs that glamorously lined the front row.
  • Live Twitter tweets screening via Tickers Display

1

Execution

We had created a live twitter screening; live tweets by the guests got displayed around the ramp and at the hotel entrance.

We had created two exclusive hash tags #shantanunikhil & #snncouture for the invited guest and shared the same with them with crafted designed invite card.

The live tweets by guest were getting displayed on the ticker via Tickers Display and for general audience, we have posted back-stage preparation photos, models speaks, etc. so that public will be able to see collection pieces before the celebrities & fashion industry bigwigs that glamorously lined the front row. Social platform we used for this activity were official Shantanu & Nikhil’s Instagram, Twitter & Facebook.

2

Results

  • Live tweeting screening, which was introduced for the first time in India in fashion world, took the entire affair to a different level
  • The live twitter streaming observed a very good interaction
  • Result across all social media channels:

– Total mentions generated were around – 1,003

– The overall reach of the hash tags was – 364,660

– The overall impression – 1,086,153

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