Shaadi.com’s Campaign #FastForHer Breaks Gender Bias Norms, Promoting Equality in India

This year witnessed a revolution called #FastForHer, a social media initiative by shaadi.com. The initiative set out to take a stand and promote equality in Marriage through the occasion of ‘Karwa Chauth’. On the occasion of Karwa Chauth, wives in India observe a day long fast for the long life of their husbands, #FastForHer urged men to express their love, gratitude and respect towards their wife by pledging to fast for the long life of their wife as well.

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