This year witnessed a revolution called #FastForHer, a social media initiative by shaadi.com. The initiative set out to take a stand and promote equality in Marriage through the occasion of ‘Karwa Chauth’. On the occasion of Karwa Chauth, wives in India observe a day long fast for the long life of their husbands, #FastForHer urged men to express their love, gratitude and respect towards their wife by pledging to fast for the long life of their wife as well.
Asian paints shows you the 'speechless' route on social media
Coverfox teaches using targeted carousal ads to increase website clicks
[Case study] India First Life Insurance urges users to listen to the #VoiceOfEnviornment
Sporto Red saw 28% increase in Twitter followers with Khelte Raho
How Foodpanda used social media during Women's Day marketing activity
Case Study: How Koovs made #EveryStreetURCatwalk with Instagram