Shaadi.com’s Campaign #FastForHer Breaks Gender Bias Norms, Promoting Equality in India
This year witnessed a revolution called #FastForHer, a social media initiative by shaadi.com. The initiative set out to take a stand and promote equality in Marriage through the occasion of ‘Karwa Chauth’. On the occasion of Karwa Chauth, wives in India observe a day long fast for the long life of their husbands, #FastForHer urged men to express their love, gratitude and respect towards their wife by pledging to fast for the long life of their wife as well.
You may also like:
Asian paints shows you the 'speechless' route on social media
Coverfox teaches using targeted carousal ads to increase website clicks
[Case study] India First Life Insurance urges users to listen to the #VoiceOfEnviornment
Sporto Red saw 28% increase in Twitter followers with Khelte Raho
How Foodpanda used social media during Women's Day marketing activity
Case Study: How Koovs made #EveryStreetURCatwalk with Instagram
Comments
