Social Media Agency Feature: Dentsu – Full Service Digital Agency

Who are we?

We are Dentsu Digital – Dentsu India’s full-service digital agency also one of the Top 5 Digital Agencies in India (Ranked by Brand Equity Agency Reckoner 2014 report)

We offer Social Media, SEO, Search, Display, Web design and development, CRM and Loyalty and Analytics.

What sets us apart is our approach to digital marketing – which is a blend of traditional brand & consumer communication strategy layered with a deep understanding of the digital medium and consumer online behaviour & insights.

All that with a team capacity of 20 members all of whom wear multiple hats and are a collective crazy force to be reckoned with.

Along with having some of the best talent in the business, and diverse clients ranging from confectionary to senior living, we are also the first in India to offer revolutionary products such as Ignition One for unprecedented media optimization and ibutterfly- a unique augmented reality based couponing and gaming platform.

What’s in a name?

The name as you can tell was a no brainer! With a brand like Dentsu India Group being part of our DNA, we wear the Dentsu Digital badge with pride.

What we do?

Social Media Marketing

Search & Display Advertising
Search Engine Optimization
Online Reputation Management
Website Design and Development
FB Games and FB applications

Analytics

Marketing Solutions

Unique offerings:

Ignition One: Digital marketing Suite (Site Analytics Engine)

iButterfly: Originally developed by Dentsu Inc., Japan, Dentsu Digital was the first to bring this technology to the Indian market in 2013.

‘iButterfly’

This mobile application works through a combination of three technologies: Augmented Reality, Motion Sensing and GPS  – by creating a virtual environment where marketers can push branded messages or promotional information to their target audience by transforming content into virtual butterflies that can be caught on mobile devices and stored through a swipe action. Once these butterflies are caught, they can be collected and redeemed or traded for exciting offers. These virtual butterflies can also be exchanged amongst friends and family. iButterfly is also integrated into social media via Facebook where consumers can keep track of new offers and information on various brands by signing up and following the iButterfly conversation.

Why we do it?

  • We wouldn’t look nice in suits and ties and would get disoriented if we were to come home where it’s still daylight.
  •  We can go a day without food but not the internet
  •  We love telling stories –we want the world to hear them.

How we evolve?

By listening intently:  to the need of the hour, to consumers, to brand sentiment, to experts, to trends and learning from all of it.

Social responsibility in social media

We don’t believe in cheap and quick, we believe in delivering honest solutions that help us retain and acquire more clients.  Our ideas are ground-breaking without breaking the rules of the Internet and our code of ethics.

Need of the hour

Sound Strategy: Whether it is traditional or digital advertising, without identifying the objective, understanding your brand and consumers and then chalking out a proper strategy, execution is fruitless. We are here to deliver solutions not just tactical ideas. This shift is needed in digital to deliver effective campaigns.

Storytelling: More than ever, a brand can no longer be an inanimate object, it needs to be a living, breathing thing, it needs to have a voice, evoke emotions by effective storytelling that has become the key to effective digital marketing.

We learned the hard way:

Without proper strategy, ideas are meaningless.

Did we just share that?

We time travel frequently to know how we will be faring in future. Watch out for year 2015 – Dentsu Digital will be bigger than ever!

They work with us:

Monster

Antara Senior Living

DS Group- Chingles, Pass Pass, Silver Pearls

Nissin Foods- Top Ramen, Scoopies, Cup Noodles

Hitachi

ITC-Aashirvaad Atta

Gatsby

One Assist

Canon India

Unicharm- MamyPoko Pants

Honda 2 Wheelers India

Kohinoor Speciality Foods

Industry as we foresee:

Video and Mobile will be big

Other Platforms besides Facebook will become more popular in India- twitter will become much more popular

A day without the Internet:

Will be a day we don’t talk in tweets, hashtags and status updates and enjoy face-to-face conversations!

Lastly are you hiring?

We are always looking for people who are crazy and passionate as we are about digital.

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