Agency Spotlight – Viral Curry: Client Portfolio

As our “Agency under Spotlight” for this month, we are showcasing Viral Curry. This is a Delhi based creative digital agency. You can know about its core team here.

Ours is a young team, we take pride in doing things differently and taking up as many diverse projects as we can.

Here’s a list of some of our diverse clientele and what we have done for them.

LENSKART.COM

Lenskart’s campaigns were some of our initial and extremely viral campaigns where most of the audience actually stood up and took notice. We took over the responsibility of taking lenskart viral at the time of the launch of their first TV advertisement and a brand revamp at the same time.

We took over to twitter with a game wherein thousands of people were involved in guessing what will the lenskart’s new branding be like? Post that, several activities were conducted through which the brand’s hashtags also trended worldwide due to the high viral effect.

This video explains it more.

BABA ELAICHI

Baba Elaichi is a brand established in the year 1929, thus it has a long legacy attached to it. The brand wanted to bust some myths and re-position the product as a mouth freshener and not just an after-smoke product.

We conducted a Blogger outreach campaign for the same, through which we sent out product samples to hundreds of bloggers, out of which 80 bloggers wrote their reviews, posted pictures, shared thoughts on their blogs and also shared the same on their social media channels. Now, if you search Baba Elaichi on Google, you get happy family and friends pictures on blogs of people on the first page of search results.

This explains the campaign better:

With Baba elaichi we have also done another one of its kind remarkable campaign wherein the objective was to capitalize on the fact that the International Trade Fair held in Delhi has one of the highest footfalls per day while doing something innovative at the same time.

We built table tops and standees that had embedded NFC chips and printed QR codes on them. One could come, tap on the chip or scan a QR code which would lead them to open a link on their browser and gokkasten online gratis. They could then select to Tweet or update a status on Facebook about Baba Elaichi. We also wanted to direct them and like our Facebook page and that is why sent a link to them as a message when they gave us a missed call on the pre decided number. Both these steps were mandatory to enter the contest.

The response to this campaign was amazing, thousands of people engaged with the techie innovation held on the stall.

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SOYER APPLIANCES

Soyer is a range of home appliances launched by the F & D Electronics group which is already famous for their speakers and audio products. Our motive was to create a community of the target audience around the brand and receive organic fans who would actually interact with us.

The brand had tie-ups with the Mrs. India contest and we conducted a QnA session for our social media fans with the Mrs. India contestants where women could actually ask the questions they wanted to from the Mrs. India contest. More than 200 women asked what they felt like asking and the Mrs. India contestants gladly answered.

We have also done the breakfast queen campaign wherein women send their breakfast innovation which has received more than 500 entries so far. This is to make women feel valued for their efforts for the family.

You can check out Soyer’s Social media profiles, Facebook and Twitter.

AGARWAL PACKERS AND MOVERS LIMITED

Agarwal Packers and movers limited are Limca Book of Record holders for the maximum number of relocations done in a year. One of their biggest problems is that a lot of people are opening up firms with the name of “Agarwal” and banishing their brand. We have taken up the responsibility to make their brand name so prominent online that everyone will start identifying the original Agarwal Packers.

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