Social Media: One of the Three Pillars of SEO


Two of the primary parts of a solid SEO technique are the same as they has dependably been: to distribute great substance that gets read and linked to by as many people as possible (i.e. quality substance and inbound connections).

At the same time in 2014, a third key component will join the positions of these two components: online networking. I touted online networking as one of the three key components of SEO for 2013, yet throughout the span of the year, my experience has been that most entrepreneurs still haven’t gotten the message. I’m still continually inquired as to why and how online networking profits an internet advertising fight, which persuades that online networking, while unquestionably a popular expression perceived by most entrepreneurs, hasn’t yet been embraced to the degree that it needs to be.

While social networking has been an element in the positioning calculation for quite a long time, the group has been hesitant to authoritatively receive online networking as a key part inside SEO battles.

Social networking wasn’t around when SEO initially formed into an industry, however its presently pervasive over all commercial enterprises and our society; and it gives the intends to build shareability, circulation, and span. This, thus, gives perusers and web indexes apparently equivalent with new measurements by which to measure quality (ie, amount of shares and says in every online networking channel, which are both effortlessly measurable). Thus, “social signs” are currently the quickest climbing web crawler positioning component, and entrepreneurs that neglect to perceive this will be left in the dust by their rivals that do.

Thus, in 2014, the three mainstays of SEO continue as before as they were in 2013; yet I foresee (and trust) that online networking will come to be completely embraced as the third column by formerly doubtful entrepreneurs and advertisers. Content system, inbound connections, and social networking method are the three key components to building a solid, effective SEO battle, paying little heed to the business. We should investigate every component in more detail so you can create a winning SEO system.


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Ankit Arora, Director, Link2connect., rich 9 years of experience in the field of Event Management. MBA in Business Management from IMT. Started his career with Solutions, then moved to Showtime, & got the opportunity to work with Sercon, Candid Marketing. In 2010 started his own venture Concepts & Solutions Marketing Pvt. Ltd which is purely into events. Currently working for Big Brands like – Godfrey Philips India, Nestle, Canon, Pepsi, Lenovo & many more. In 2013 Concepts & Solutions expanded its horizon & open one more vertical - Retail Matrix which is into retail solutions. In 2014 One more vertical added under the C&S – Digi Infomedia which is into Digital marketing.