MindShift Interactive Gains The Digital Mandate For High Street Phoenix & Palladium

MindShift Interactive has partnered with country’s much appreciated shopping destination, High Street Phoenix and its luxury half, Palladium by extending its services in digital portfolio. With tasteful art, music and luxury strategically reinvented into the destination, MindShift Interactive has excelled in aligning a clear vision about the destination’s digital pathway to engage and build loyalty while building brand affinity and brand salience amongst the target audience.

MindShift Interactive is using digital media to strengthen awareness for the brand to maintain and uplift the affluence across social media and through innovative offline-online integrated campaigns which promise to help achieve marketing objectives and benchmarks within the industry.

Zafar Rais, CEO, MindShift Interactive Private Limited, said, “We are delighted to have High Street Phoenix and Palladium join us as we collectively work towards making it a destination for luxury events and experiences, leveraging social media. Our digital insights show the power of digital on the luxury market and we intend on leveraging the same to grow the brand further. ”

Rajendra Kalkar, Senior Centre Director (West), The Phoenix Mills Limited, said, “It has been great four months to strategise with the team and we are glad to optimize the fast-growing digital media platforms to build our reach and engage our audience with great content.”

The brands have started off with some interesting campaigns on Facebook, Twitter and Instagram. Notable examples include the innovative #BaggedAtPalladium during Christmas, #ShopAndWin which was created to drive awareness about an offline promotion and #PalladiumEOSS to drive footfalls during the End Of Season Sale. All the hashtags trended across Mumbai, India with conversations amongst influential bloggers and tweeps, enjoying a cumulative outreach of 3,284,833 users. Integrating the retailers through social media promotions has seen success in partnerships with brands such as Body Shop India, French Connection UK, Truefitt & Hill, amongst many more in the pipeline. With larger campaigns and offline integrations to digital in the pipeline, 2015 will see luxurious indulgences and experiences showcased across digital.

MindShift Interactive is an Insightful Digital Outreach powerhouse that provides businesses with a data-centric approach towards achieving an impactful, innovative and, most of all, sustained Digital presence.  MindShift Interactive runs 3 business verticals, namely, MindShift Digital (Digital Marketing, Development & Influencer Relations), MindShift Metrics (Digital Research Consulting) and MindShift Activate (Large-scale Events & Promotions) with each working towards achieving a unified goal of providing brands with the ideal outreach backed by ideal insights. MindShift Interactive extends its expertise in Social Media, Digital Media Planning & Buying, Instagram Influencer Marketing, Video Marketing and Social Media-lead Behaviour Analysis audits. They are leading the industry through their remarkable campaigns with increased insights within the lifestyle, luxury, hospitality and entertainment industry. Select key clients of MindShift Interactive include JW Marriott Mumbai, JW Marriott Sahar, Renaissance Hotels, Sula Vineyards, Lancôme, Kiehl’s, Giorgio Armani, Za from the House of Shiseido, Remy Martin, High Street Phoenix, Palladium, Max Bupa Health Insurance, HomeShop18, Reliance 3G, BIG CBS amongst others. MindShift Interactive has been instrumental in conceptualizing some of the largest Twitter and Facebook campaigns, namely, #FeelingBlue for Reliance 3G, #ChappalMaaro for The Bombay Store, #WalkForHealth for Max Bupa Health Insurance & the first-ever high outreach Instagram campaign in India, #GoNoFilter for Lancôme.

MindShift Metrics has created reports highlighting industry trends on the Selfie Epidemic, Formula 1, Bollywood leveraging Social Media, Social Media usage by the Hospitality & Tourism industry and their recent report sharing insights Into The Digital Habits Of A Fine Dining Customer.

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