So while you were busy refreshing your Facebook Window & Instagram application, few brands were busy creating some engaging content by riding on the real-time wave on Twitter!
Brands like Red Bull India & LINE India tried to establish a creative connect between the current situation and their brand positioning, while some just played on the situation and came up with hilarious tweets.
The real-time update latency was back to normal within a short span. But the social media enthusiasts and fans felt the time span was way too longer than expected.
Here’s a quick compilation of what brands did on Twitter while Facebook & Instagram faced an outage.
- Red Bull India
— Red Bull India (@inRedBull) January 27, 2015
- LINE India
— LINE India (@India_LINE) January 27, 2015
- DELL India
- Movies Now
- Life OK
— Life OK (@LifeOKTV) January 27, 2015
So which brand played well?