Simplify360 has created a report, which analyses social media activities of 20 e-commerce companies in India; Facebook and Twitter are key sources of data.
Stats that make you go, ‘Whoa’:
– Snapdeal leads online mentions; has double the mentions of second highest on the list
– Indiatimes shopping, lowest gainer for mentions, has only 0.3% mentions compared to Snapdeal
– Flipkart and Snapdeal closely compete for online buzz
– Yepme has five times engagement on Facebook as compare to others
– Flipkart and Snapdeal doubled follower count in a year