Honda launched the ‘Goodness Cult’ campaign to promote the features of Honda CB Unicorn 160CC; inviting social users to a promotional microsite.
#LooksGoodIsGood campaign on social media resulted in a thunderous launch for Honda CB Unicorn 160CC, creating initial buzz. The brand now takes the campaign to its next phase with the ‘Goodness Cult’!
What’s that you ask?
Well, the ‘Goodness Cult’ strives to reflect the essence of the brand, i.e possession of good qualities, both inside and out. It is not often that we see brands pausing to appreciate acts of goodness.
But hey, you might want to take a look at Honda’s campaign before making that assumption.
Honda is giving its audience an opportunity to nominate good souls; the top 10 nominations win exciting Honda merchandises. People can be nominated under two sections; good looks and good deeds. The former represents the good looks of the bike while the latter showcases great performance.
Honda engages the web nation on its micro-site, and showcases the fact that their latest range of bikes are winners, both in terms of looks, and performance. The ‘Goodness Cult’ campaign shows off smart and good-looking social users the world has, subtly resonating the product and brand image.
By targeting the masses on social media as a part of the ‘Goodness Cult’, Honda reaches a wider audience; creating a ripple effect. Kudos to the Creative Agency – DigitasLBi for pulling off this campaign in style.
You can now participate in the #GoodnessCult by nominating your friends right here.