Who Runs Dilli?
The world of politics and the election process are viewed very differently by the youth of today. Election awareness is a corporate social responsibility, and holding the attention of the voting youth mass is not the easiest thing to do. Everyone must stand up and be the change they want to see.
For the upcoming Delhi Elections, Geek Mentors Studios have released a game on mobile as well as on Facebook, titled ‘iRunDilli’. It’s a fun-filled and light-hearted way of engaging people and urging them to vote.
When ‘iRunDilli’ starts, users are given the option of selecting one of three available players: Arvind Kejriwal, Kiran Bedi or Rahul Gandhi (Because let’s face it, he is popular).
Players then run and jump over the disconnected roads and obstacles including giant hands, women cops with lathis, and opponents with brooms. Most obstacles are a symbolic representation of the various political elements constituting the electoral arena. Along the way, the player can collect coins, health packs and jet packs.
As soon as the player’s turn is over (or the player loses), he or she is redirected to a ‘Leaderboard’ that shows the points accumulated by all the users for the three candidates.
In a world that is in a constant state of flux, and everyone is struggling to attract everyone else’s attention, this activity has succeeded in highlighting the importance of voting, while engaging the youth community.