For marketers if there’s anything kinkier than unexpected sex, it is unexpected marketing, courtesy Tinder. Brands globally have been setting up just the right heat, to create the perfect marketing match.
Women in Distress
The organization created fake profiles of “nice” guys. Once matched, women go to see their entire profiles, revealing violent pictures. The campaign successfully managed to get light on the fact that nicest guys can get violent, act on the first sign of it.
Social Tees Animal Rescue
Dogs are a lot more loyal (well, than men). Taking love for pets a step ahead, Social Tees Animal Rescue created Tinder profiles of dogs in need of shelter. If users connected to a pup, they could schedule a date and adopt it.
Suits/The Mindy Project
Two of the most hep shows of the time, lead characters of Suits and The Mindy Project were seen on Tinder actively engaging with fans. An unforgettable date waited ahead. For more details read here.
This was our favourite. You just have to see the video to know why.
Social media platforms are no longer limited to their intrinsic value. Be it Tinder or Grindr, when creativity comes in, every platform is apt for marketing.