Oreo steps aside from the #RoyalBaby fervor

While brands took the cut and dried route on the birth of Charlotte Elizabeth Diana, Oreo decided to take a left turn. So what if you’re not the #RoyalBaby, you still make the world beautiful, says Oreo.

Oreo released a 56 second video on YouTube welcoming babies around the globe. Backed by the viral trend, the video takes content marketing to a new high.

Real time digital marketing is a double edged sword that comes with the hazard of a force fir. With Oreo getting it right almost every time, seems like we have a lot to learn.

We wonder why Oreo is not creating a big buzz out of this piece of smart marketing. The YouTube video has only 5000 views.