Close on the heels of the launch of independent messenger for its web version, Facebook is slated to initiate a separate mobile messenger. Users can experience the chat app by registering through their mobile number.
With growing competition in the space, Facebook could be trying to position its messenger as a default chat app by introducing this new update. It probably is trying to outgrow its reach by introducing a mobile phone messaging application.Creating footprint in mobile messenger market
After acquiring WhatsApp, Facebook presumably wants to make messaging its core service. With two messengers in the crowded mobile messenger market – Facebook could create a global leadership.
According to data, Facebook has begun to lose popularity amongst the 20 to 40 years age group in certain countries. The move can prove to be a smart one, to attract the now defunct users, who are usually on the move.
The net neutrality factor
Keeping in mind net neutrality, Facebook probably aims to evolve into a one-stop shop for mobile users by providing a package of social networking and messaging.
Nonetheless, Facebook messenger may not be able to completely replace SMS. It could however, turn out to be a boon for the countries where Facebook is banned