Close on the heels of the launch of independent messenger for its web version, Facebook is slated to initiate a separate mobile messenger. Users can experience the chat app by registering through their mobile number.

Battling competition

With growing competition in the space, Facebook could be trying to position its messenger as a default chat app by introducing this new update. It probably is trying to outgrow its reach by introducing a mobile phone messaging application.

Creating footprint in mobile messenger market

After acquiring WhatsApp, Facebook presumably wants to make messaging its core service. With two messengers in the crowded mobile messenger market – Facebook could create a global leadership.

Brand recall

According to data, Facebook has begun to lose popularity amongst the 20 to 40 years age group in certain countries. The move can prove to be a smart one, to attract the now defunct users, who are usually on the move.

The net neutrality factor

Keeping in mind net neutrality, Facebook probably aims to evolve into a one-stop shop for mobile users by providing a package of social networking and messaging.

Nonetheless, Facebook messenger may not be able to completely replace SMS. It could however, turn out to be a boon for the countries where Facebook is banned

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