Brand Recall

rbrg Experts Speak

When creativity forgets the brand

In an era where consumers are bombarded with thousands of brand messages daily, even standout ads risk being forgotten—or worse, misattributed—if they lack a strong brand connection. Experts share the reasons behind this and why creative choices rooted in brand truth are essential to ensure advertising does more than entertain—it must build memory structures that stick.

By Harshal Thakur
May 12, 2025 15:02 IST 9 Min read
sc Report
Automobiles top men’s recall at 21%, while food & snacks lead women’s at 17% in IPL 2025: Report
By Social Samosa
Apr 17, 2025 19:15 IST 2 Min read
IPL 2025 Report Report
Sport and fitness brands recall stands at just 1% during IPL 2025: Report
By Social Samosa
Apr 07, 2025 18:42 IST 2 Min read
xvvx Report
Jio, Tata, Slice & Paytm register strong brand recall at IPL 2024 without TVCs: Report
By Social Samosa
Mar 13, 2025 16:29 IST 2 Min read
IPL audio recall Experts Speak
How brands can hit the right note with audio recall during IPL?
By Harshal Thakur
May 06, 2024 18:03 IST 9 Min read
Holi Samosa Snippets
Holi playbook for brands: How to ensure you're easily forgettable
By Harshal Thakur
Mar 22, 2024 17:47 IST 5 Min read
Dream11 Report
Dream11 is the top most recalled brand during IPL 2023: Report
By Social Samosa
May 05, 2023 06:00 IST 6 Min read
Pizza Hut Campaign Spot
Pizza Hut's Abhinandan to the Bravehearts faces backlash
By Social Samosa
Mar 05, 2019 10:19 IST 2 Min read
YouTube Marketing Infographic
#Infographic: 7 ways to use YouTube Marketing to improve your e-commerce sales
By Social Samosa
Feb 28, 2019 05:52 IST 2 Min read
Say Goodbye Forever to Buffering Campaign Spot
UC Browser’s Say Goodbye Forever to Buffering will crack you up!
By Social Samosa
Feb 13, 2018 12:56 IST 2 Min read
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