Social media measurement allows brands to monitor their social media activities across platforms, to give them a better understanding of where the brand stands among social conversations.
However before monitoring conversations, one needs to lend a ear to these conversations online. For that, one needs to figure where such conversations take place and who talks about brands.
Konnect Social has shared data with Social Samosa that helps us understand difference between social media monitoring and social media listening.
This infographic shows us where brand conversations take place, who talks about brands and also the advatanges of measuring social media data.