With 118 plus million Facebook users in India, digital marketing is slated to enter an all new phase. Social media has moved on from its follow up marketing function to a premium marketing platform.
Emerging science of social media, will further re-arrange the very axioms of RoI tracking on social media campaigns. Picture this, there are over 300 million active internet users in India, out of which above 200 million users are active on social media. Such numbers are set to convert digital’s role to that of a first screen medium, thus changing digital marketing dynamics forever.
This infographic charts out the present scenario of social media users in India and how it will impact new media marketing trends.