With the growing popularity of social media, creating content has become more important than ever. For every brand/user, content works differently.
The first thing you need to find out is what works for your brand/personal page. Additionally, there needs to be content that users can take some learning from like Interviews, E-books, opinion pieces.
Visual content is slowly taking up a larger space in the content eco system. 90% of what our brain processes is visual. Above all, you need to use a tool to manage multiple social media platforms and undertsad how content works.
Here is an infographic that gives you 10 ways to create content on social media:
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