Prior to this, Yatra was associated with Madison for its digital duties.
According to Sharat Dhall, Yatra president – online, “We are looking forward to our association with BrandMovers for our digital engagement and are certain that this will help us connect and engage better with our customers. With the digital platform growing by leaps and bounds we ascertain that Brandmovers will help us work towards mapping new online opportunities in the travel space which can lead to a long-lasting consumer commitment.”
Suvajoti Ghosh, Director of BrandMovers India, said, “I am delighted to partner with Yatra. We feel building a brand for the digital age needs collaboration and swift decision making, which we have already discovered in the Yatra team. People typically love travelling, but they might dread the planning part of the journey. We want to connect with a digital savvy audience, helping them uncover the joys of travelling and communicate how Yatra as a brand makes planning the journey simple and easy. This partnership gives the incredibly young & talented team at BrandMovers, a platform to apply creativity and touch people, across converging mediums – digital, social, content and mobile.”