Jack Daniel’s Tennessee Whiskey assigns its digital mandate to The Glitch

Brown Forman owned Jack Daniel’s Tennessee Whiskey, the highest selling premium whiskey brand in the world, will now be officially represented by The Glitch in India.

The team is geared up to work for this prestigious brand from its Delhi office. Started in May 2014, The Glitch Delhi, already has a long list of clientele to boast about in the span of just one year of operations such as PepsiCo brands 7UP, Mirinda, Quaker Oats, Lays, Doritos as well as Perfetti brands Happydent, Mentos, Center Fresh, Alpenliebe along with Carlsberg, Tuborg and now Jack Daniel’s.

Commenting on the win, Kabir Kochhar, Business Head for Delhi said, “Being passionate consumers of JD whiskey, we are ecstatic to be working with such an iconic brand. The underlying values and heritage for Jack Daniel’s are incredibly strong. Using digital mediums as a jumping-off point, we plan to use innovation and creativity to deliver rich brand experiences. Using authenticity, we will create lasting relationships with consumers while achieving business objectives of increased consideration and consumption.”

Speaking on selecting The Glitch, Vineet Agrawal, Brown Forman Portfolio Brand Manager in India Area, commented, “We are very happy to have The Glitch partner with us for digital duties on Jack Daniel’s in India. India is one of the biggest markets globally in terms of social media usage with growing internet penetration. The Glitch brings great experience across categories and we look forward to them helping us leverage the medium and drive our business to new heights”

With numerous campaigns such as Mentos’ Farak Padega, #Crashed by Mirinda, Lay’s Game of Clones, Quaker’s Oatopia, Center Fresh’s #Endless and many others, this fast-evolving creative consultancy has grown impressively in the digital media sphere. Today, the Glitch Delhi has transformed into a full-fledged digital-first strategy shop crafting fantastic ideas for its clients.

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