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digital strategy

wf3w Marketing Shorts

CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya

CaratLane took long strides when it collaborated with Nancy Tyagi who walked the red carpet at Cannes adorned with its jewels. The brand has had a digital-first approach for a long time, collaborating with influencers and trying off-beat strategies to engage its audience. VP - Marketing Jennifer Pandya discusses marketing strategy, demographics, campaigns, plans for festive season, and creative liberty.

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