Taking their consumers on a product ideation journey, Intex created #MyDreamPhone creating brand ambassadors in the process. The brand invited users to come up with features that they would want their dream smartphone to have.
Executed across Facebook, Twitter and Google+, Intex aimed at taking the users closer to the brand by giving them the power of selecting features for their future phones.
— Rakesh Raju (@rakeshraju77) July 10, 2015
— ART lover (@akashevilking) July 10, 2015
The contest started on 1st July and the entries closed on 7th July. A team of techies then went through all the entries, figuring out the top 3. The criteria included entries that were practical and doable.
Intex recorded more than 4000 entries were with over 894 mentions and 1327 shares. The brand further garnered a reach of 1592448 and total impressions were recorded at 1932885. On Facebook Intex managed to garner over 1327 shares.
With hashtag contests becoming a banal, having a clear target and strategy in place is very important. It is the only way to not get lost in the seas of hashtags.