Social Samosa Tool Feature – Vidooly

About the tool!

Vidooly is a YouTube intelligent marketing and analytics suite that helps content creators, brands, and multi-channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more  revenues on YouTube. A video is the most important aspect of any form of social media today hence Vidooly helps content creators effectively monitor all the traffic to their videos and in turn monetize them.

Who founded the product/company?

Vidooly was launched in November 2014 by Subrat Kar, Ajay Mishra, and Nishant Radia.

The reason the tool exists is that YouTube is the second largest search engine in the world, next only to Google. More than 300 hours of video is being uploaded on YouTube every minute, out of which 90% of the videos generate less than 10,000 views in the first one-month. Currently, content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where Vidooly steps in.

What platforms does it cover?

As of now Vidooly supports videos hosted on Youtube but as the platform expands it will also include videos hosted on social media sites such as Facebook and Twitter. The majority of the videos hosted on the internet today, across various the online domains such as social media sites, websites, apps etc originate on Youtube which then get shared across the social sphere. Videos are also one of the most engaging forms of content today but in an increasingly crowded online space where creators are jostling for audience engagement and attention, Vidooly plays an important role in helping creators produce content that matches the audience’s needs.

Features of the tool?

“Crunching data is one thing, but building a layer of technology on top of it to give intelligent insights is where the fun begins, and this is where Vidooly starts generating value for the eco-system,” said Ajay Mishra, CTO & Co-founder of Vidooly.

Vidooly offers advanced features such as video tag suggestion, the best time to upload, search rank analysis, competitor tracking, subscriber behavior analysis and influencers collaboration, to name a few.
Nearly 120K videos are uploaded every month through Vidooly’s while it’s big data engine analyzes 500 million plus monthly videos through its platform.

What analytics support does the tool provide?

The tool provides actionable intelligent marketing analytics to YouTube channel owners to grow their channels organically. From what content to create to how to optimize the videos, the tool provides in an actionable format on its dashboard. When a YouTube channel, sign-ups with Vidooly by authenticating YouTube channel, all these features are accessible to the channel owners.

Does it give an option to download reports?

Yes, currently it is available for few premium customers.

What kind of sentiment analysis does it do and how accurate is it?

The sentimental analysis feature is still in private beta mode, we’re testing it with few brands on their video campaigns. This feature has been developed by our in-house data scientists & Natural Language processing team, currently we are seeing 70-75% accuracy, but still improving it.

What’s the algorithm for sentiment analysis?

This would be too early for us to disclose as I said, we’re still doing private beta testing with few customers.

What are the brands/agencies that are using this tool?

It’s customers include content creators, MCNs and brands, such as IndianFood network, Sony Music, Times Music, Hoopla Kids, #fame, and Ping network.

Pricing & Packages

Vidooly has a monthly recurring pricing plan for YouTube channel owners to use its dashboard. We charge to our customers from $29 to $79 per month per channel based on the no. of features they want to use. Also, we have an enterprise plan where we give our dashboard to someone who have more than 10 number of YouTube channels. Off course, discounts are available for those who want to purchase our plan for a year one time.

Road Map

Currently, we’re tracking more than 25 unique million YouTube video views, 20 million audience data on daily basis. We are already in touch with other cross platforms like Facebook, DailyMotion, Vimeo, Periscope, Meerkat etc to track their video data & in the coming time we will integrate those platforms on our dashboard.

We want to be the go-to company for tracking and analyzing the video data across all platforms,” said Nishant Radia, CMO & Co-founder of Vidooly.

The Team

Subrat Kar, a B.E in Chemical Engineering from RGPV Bhopal, was previously a product manager at Jabong
and has deep experience in playing with big volumes of data and had a keen interest in data analytics. He has also worked at Zootout Advertising and Indiamart Intermesh. In his role as Vidooly’s CEO, Subrat looks after the product and sales strategy, vision and growth of the company.

Ajay Mishra is a B.Tech in Computer Science from UPTU and has more than five years of experience in building software products across various domains like digital, Internet and mobile. He has worked for Internet companies such as Monster.com, iimjobs.com, Freekaamaal.com and, Search-Value Digital. Ajay, now the Vidooly CTO wears the chief recruiting officer’s cap as well. He looks after all aspects of engineering and technology and hiring.

Nishant Radia hails from Gujarat and has a B.Tech in Electronics & Telecom from Amity University, Noida. Previously he worked for Headstrong as a software engineer & in business development at 10times.com. He is currently the CMO of Vidooly and manages operations, generates leads, deals with existing customers and works closely with their account management team.

Are you hiring?

Yes

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