Hollywood movies are never short of epic dialogues that apply even to our everyday life. All it takes for all the movie buffs out there is a 6 word line from Robert Di Niro to be inspired or one word from Steve Carell to roll in laughter.
But, what if we told you that these very dialogues may not be best teachers for the realm of social media?
“I am gonna make him an offer he can’t refuse” – The Godfather
When applied to the digital industry, it translates into luring users with large goodies bags for gratification. However, a fancy prize does not always indicate a successful campaign.
“Carpe Diem, seize the day boys” – Dead Poets Society
It can be a great day for a brand, even if it’s been an ordinary one. Brands don’t have to force fit themselves in every situation to create an impact. There are times, this effort could work against you.
Every day is not for trending.
“Beautiful things don’t ask for attention.” The secret life of Walter Mitty
You can be the biggest brand, most popular one even so, it won’t stop you from creating an even ostentatious digital campaign, to capture the attention of your already large user base.
“Why so serious?” The Dark Knight
In the world of social media, humour is a decided ice breaker. Campaigns that have an underlying humorous tone are bound to catch the user’s attention, more than rest. Who doesn’t want to have a good laugh?
“If it’s worth it, fight for it.”
“I just want to be perfect.” Black Swan
Social media forgives mistakes. Yes, mistakes go viral but they are forgotten as quickly too. Moreover, when a brand is less than perfect, it makes it appear more honest and transparent to its users. So, striving to be honest is more impactful than being perfect all the time.
“You mustn’t be afraid to dream a little bigger.” Inception
If you have just entered the social media domain, it might be advisable to keep the bigger and better dreams aside and tread cautiously in the beginning.
“I will be back.” Terminator
When a brand has an impact for the first time, it’s not necessary; the same formula would work again. Sometimes, making a comeback could back fire and send out negative sentiments.
“That’s the beauty of an argument, if you argue correctly, you’re never wrong. “ Thank you For Smoking
It’s not about winning the argument but about having the argument in the first place. When brands don’t comply with their users, and find a way to escape the problem, they come across as arrogant know- it- all masters.
“You will never age for me, nor fade, nor die.” Shakespeare in Love
With shifting loyalties in the digital industry, no user loves a brand forever. There is always a need for brands to constantly evolve and keep up with the changing times. It’s about sustaining a user’s loyalty in varied ways possible.