While 40% millenials look up about their food while they're in the restaurant, 85% of airports expect majority of passengers to use self-service check in by 2017. Beacons all the way.
Virgin atlantic was one of the first brands to experiment with this technology and managed to perform well. Since then there has been no turning back. For the record, Beacon is a low bluetooth energy device that allows communication with other beacon enabled smartphones that are in range.
The infographic below explains how this technology is changing the smartphone and social media experience.