Intex’s iRist has been the most spoken topic on social media with their recent campaign #IntexiRist. The brand held a contest on Facebook and Twitter, with the gratification of an Intex iRist smartwatch.
The main objective of the campaign was to create awareness around Intex iRist and create brand recall in the form of social engagement.
— Intex Technologies (@IntexBrand) August 3, 2015
Users had to participate in the contest and answer questions around the features of the watch. To understand the features, users had to view a short video, creating further engagement. With the Internet of Things fervor gripping internet dwellers, Intex managed to create quite a stir across social platforms.
The posts on Facebook reached more than 1448.04K users and received more than 50K impressions on Twitter. Intex managed to garner over 90,000 likes, comments and shares.
— BHARAT (@BharatMaheshw16) August 26, 2015
The hashtags used for the activity were #iRist #Watchitude and #IntexiRist and the replies mentioned were mostly positive. This activity managed to create a buzz and an uproar on the social media platforms.
Appended PPT will take you through the campaign in detail.