Advertisment

Awareness

FI Experts Speak

Why the advertising industry needs a mental health revolution

May is marked as the International Mental Health month globally. While agencies are quick to come up with thought-provoking campaigns, little change has taken place in the inner workings of the advertising industry. The agency culture has long been infamous for being mentally taxing on employees. Experts dissect the reasons associated with the proliferation of this toxic culture and share concrete steps to address them.

By Harshal Thakur
May 27, 2024 18:57 IST 16 Min read
Fastrack case study Caselet
Case Study: How Fastrack created niche engagement for their Reflex Tunes FT4 awareness campaign
By Social Samosa
Feb 21, 2022 05:20 IST 6 Min read
COVID-19 creatives Campaign Spot
Brand creatives drive awareness on COVID-19 vaccination & double masking
By Paawan Sunam
May 27, 2021 22:56 IST 19 Min read
Twitter COVID-19 Vaccine Twitter
COVID-19 Vaccine Awareness: Twitter taps on the power of conversations
By Paawan Sunam
May 20, 2021 06:00 IST 6 Min read
Reddit ads News
Reddit partners with Oracle Data Cloud to provide transparency on ad reach & awareness
By Paawan Sunam
Dec 21, 2020 12:13 IST 2 Min read
Twitter Video campaign tips News
Fundamental tips to master Twitter Video campaigns
By Paawan Sunam
Sep 05, 2019 02:49 IST 4 Min read
Social Media News News
Social Media News Round Up: LinkedIn’s updates, Twitter’s new ad-unit and more
By Social Samosa
Aug 23, 2019 14:39 IST 2 Min read
6-second video bid News
Twitter 6-second video bidding available to advertisers
By Paawan Sunam
Aug 22, 2019 06:43 IST 2 Min read
Video Ad Campaigns How To
How to optimize Video Ad Campaigns on Facebook & Instagram
By Paawan Sunam
Jul 22, 2019 01:41 IST 2 Min read
World Malaria Day campaign Campaign Spot
Godrej Kala HIT champions the cause of Malaria awareness with #KhatarnaakEmojis campaign
By Social Samosa
May 09, 2019 07:32 IST 2 Min read
1 2 ... Next