Awareness

fi - 2025-10-08T190632.522Industry Updates

Influencer-led short videos achieve 53% effectiveness for awareness: Report

The report finds in-game ads capture attention for 43% of consumers, while video ads drive 31% of purchase conversions and rich media interstitials achieve an 8% click-through rate.

By Social Samosa
Oct 08, 2025 19:09 IST 2 Min read
FIExperts Speak
Why the advertising industry needs a mental health revolution
By Harshal Thakur
May 27, 2024 18:57 IST 16 Min read
Fastrack case studyCaselet
Case Study: How Fastrack created niche engagement for their Reflex Tunes FT4 awareness campaign
By Social Samosa
Feb 21, 2022 05:20 IST 6 Min read
COVID-19 creativesCampaign Spot
Brand creatives drive awareness on COVID-19 vaccination & double masking
By Paawan Sunam
May 27, 2021 22:56 IST 19 Min read
Twitter COVID-19 VaccineTwitter
COVID-19 Vaccine Awareness: Twitter taps on the power of conversations
By Paawan Sunam
May 20, 2021 06:00 IST 6 Min read
Reddit adsNews
Reddit partners with Oracle Data Cloud to provide transparency on ad reach & awareness
By Paawan Sunam
Dec 21, 2020 12:13 IST 2 Min read
Twitter Video campaign tipsNews
Fundamental tips to master Twitter Video campaigns
By Paawan Sunam
Sep 05, 2019 02:49 IST 4 Min read
Social Media NewsNews
Social Media News Round Up: LinkedIn’s updates, Twitter’s new ad-unit and more
By Social Samosa
Aug 23, 2019 14:39 IST 2 Min read
6-second video bidNews
Twitter 6-second video bidding available to advertisers
By Paawan Sunam
Aug 22, 2019 06:43 IST 2 Min read
Video Ad CampaignsHow To
How to optimize Video Ad Campaigns on Facebook & Instagram
By Paawan Sunam
Jul 22, 2019 01:41 IST 2 Min read
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