Women account for 76% of social media users. What are women guilty of on social media? According to studies, women are more expressive and driven to share which are two primary factors for their activities on social media.
That is also why, Pinterest and Snapchat happen to be the most popular platforms among the fairer sex. Their easy accessibility and storing telling features respectively appeal to women.
Women are likely to build relations with brands via social media through feed back and promotional offers. The following infographic explains the presence of women n social media across platforms.