Women account for 76% of social media users. What are women guilty of on social media? According to studies, women are more expressive and driven to share which are two primary factors for their activities on social media.
That is also why, Pinterest and Snapchat happen to be the most popular platforms among the fairer sex. Their easy accessibility and storing telling features respectively appeal to women.
Women are likely to build relations with brands via social media through feed back and promotional offers. The following infographic explains the presence of women n social media across platforms.
You may also like:
Twitter direct messages lean toward instant messaging
Oh Snap(chat)! Travel start-ups here's what you're missing
[Infographic] How to improve your social media engagement without ads
[Report] #Budget2017 generated over 7.4 billion impressions
#BestSoMeBrands: Presenting the winners of the first edition of Best Social Media Brands
More than 2.62 million Tweets garnered around #KeralaFloods