Isobar appoints Praveen Raj as Creative Director – West & South


Isobar India, the full-service digital agency from the Dentsu Aegis Network, has roped in Praveen Raj as Creative Director – West & South. As part his new mandate, Praveen will be responsible for Isobar’s creative teams in Mumbai and Bangalore.

Prior to this, Praveen was Creative Lead at AgencyDigi. Here, he was responsible for winning prestigious clients such as Axis Mutual Funds, HDFC Securities, and Enrich Salons & Academy.

In his new role, Praveen will report to Anish Varghese, Group Creative Director – Isobar.Praveen will also be part of the Isobar Creative Council, which will include Anish Varghese and Anadi Sah, creative director – North.The council will lead Isobar’s creative vision into 2016 and beyond.

Praveen has spent more than 13 years in advertising with a primary focus on digital media. Before joining AgencyDigi,he spent 4 years with OgilvyOne Worldwide fronting businesses for several top brands like Vodafone, Diageo, Emirates and Disney. During his 3-year stint with Hungry & Foolish Intellectual Properties, Praveen was involved in creating landmark advertising for Kamasutra and Lenovo apart from crafting several other independent creative products.

Commenting on the appointment, Shamsuddin Jasani, Managing director – Isobar India says, “The creative wing of Isobar is the heart and soul of the agency and I am very happy that Praveen has joined us to strengthen an already strong creative team. I believe that the creative council will be able to take our work above and beyond global standards.”

Speaking about his new role, Praveen says, “Isobar has a very young and enthusiastic team and a roster of great brands to work with; not to forget the opportunities for collaboration with the extensive Dentsu Aegis Network agencies. So I’m looking forward to working closely with the team to build some serious creative chops and do outstanding work for our clients.”

Anish Varghese, Group Creative director Isobar India adds, “Praveen is a seasoned professional. Besides his ideation and detailing expertise, he is a true blue marketer. He has hands-on experience in blending art with technology. And his stint with start-ups and Ogilvy will just be the elixir to boost our creative squad.”