After 9 years of sending out his first tweet, Jack Dorsey on his very next day in the Chief Executive Office unveils a long and much-anticipated feature called “moments.”
This tab will follow all the trending stories and topics that Twitteratis are discussing on the platform in one place. It will not come across as a text heavy screen, instead, each tweet will appear as a full-screen picture/video, with the tweet working like a caption.
With its stock price going down over 18% this year, it was about time for Twitter to make a move.
— Twitter (@twitter) October 6, 2015
According to TechCrunch, the primary objective of this update is to get readers back on the micro-blogging site. More importantly, for this new feature, user doesn’t need a Twitter account; ‘moments’ is going to be on the Twitter homepage.
Twitter without doubt, has been by far the first and best tool for following live events. With this update, it may bring user-friendliness, creativity and freshness to get more users on the platform. Media partners too will be able to build and contribute their own Tweets and add them to the main collection of “moments.”
The inceptive group of media partners consist of, BuzzFeed, Entertainment Weekly, Vogue, Bleacher Report, Getty images, Major League Baseball, The National Aeronautics and Space Administration, Mashable, The New York Times, The Washington Post and Fox news.
Madhu Muthukumar, Product Manager overseeing moments stated, “What we’re trying to do is get the content directly in front of you without you having to make decisions.”
For now, the latest feature will not change the experience for existing users but again, only time will tell.
Another major question posed is, if success of this update isn’t connected to Twitter’s revenue raising technique, how will it impact Twitter’s business?