Creativity

cwc Experts Speak

What Indie agencies can teach the biggies about creativity

With the Omnicom-IPG merger shaking things up, conversations around the agency model and the contributions of players, big and small, have gained kinetic energy. Amidst this, small, independent agencies continue to churn out standout campaigns, which begs the question: Should legacy agency networks reconsider their approach to creativity? Experts share their thoughts.

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